OUGD502: Final Evaluation

OUGD502: Studio brief 2 - Presentation

I had to present my identity in a presentation as well as talking about my personal and professional practice.

This is my identity, I want to come across as being friendly and productive.

I chose the logo as I feel it represents construction, development and pushing forward out of my comfort zone. I've given a primary logo and an alternative so it can be used across all media and different formats. the colours I thought best represented my personality. The red white and yellow are very warming and trustworthy where as the cooler colours, grey, green an teal show a more formal professional side. 

I designed my identity so that it was the size of a letter, something which can be handled and easily read. I wanted it to be something I could mail to clients and to studios to make people aware that I am about. Inside the envelope is two a5 holders which hold my business card, a cv, and some samples of my work. Just the right amount of information I need to get across. I made my pack really bold and colourful with out making it to tacky and unprofessional, so that it is memorable. I left just the logo on the front because I wanted it to be exciting for the person who is opening it, not sure whats going to be inside.

With my own personal work i'm developing into a style thats very colour based. I love integrating lots of colour into my design, I think it makes it stand out and be memorable. I like design that looks like its oozing with colour and looks juicy, something you want to pick up and feel. 

From this year I feel like I want to focus more on product and packaging and retail and promotion. I really want to start trying to use photography in my work, even if this means taking my own photographs.

Here are two examples of work that I like. I love the use of colours, the clean form, how professional it is and the photography which has been used in both. Somewhere that I'd like to take my work. Although I'm interested in product and packaging I don't want to focus on just this area and limit my capabilities.

I have improved my confidence over the PPP module, the fact that we've had to do presentations has pushed me out of my comfort zone and made me get over my nerves. With more confidence I find it easier to make sense when speaking to the class. I've also gained more awareness of networking and the benefits it holds. I think i'm starting to find more of a focus in my work, although I don't want to limit my skills, but i'm interested in product and packaging like I said. Also I understand the basics of a business and setting one up, maybe not for setting one up myself, but for when I'm working in a studio, I'll understand the type of business I'm working for. We were also taught about copyright and trademark issues, and has opened my eyes to this and made me more aware of uploading things onto the internet.

In 3rd year I would like to become more productive when it comes to looking for studios and talking to people. I feel my confidence when talking to other designers needs improving so I can talk to people and gain information. Also I would like to push my skills to the limits and try designing things that I may not have in the past for it being out of my skill range.

OUGD502: Studio brief 2 - A Design Presence - Website

For my website I wanted to make it simple, easy to navigate around and professional.

I took some screenshots of the development:

I designed some initial ideas of how I wanted it to look on the computer, before figuring out then where I could take it etc.

So up to this point I had got an initial layout, and had sorted out what colours I wanted to use etc. I then refined this design and added my content. I wanted it really colourful, really simple, and to the point.

Here is my final website mock ups.

My welcome page introduces who I am and what I do. The navigation bar is easy to use, from the welcome page you can go to 'about, 'work' or 'contact'.

The 'about' page shows an image of me, gives you details of who I am and the skills I am best at. The about page is to make sure the reader knows all about me and my creative practice etc. It's neatly laid out on a grid so it's easy to read and fits to any size mac screen without odd scaling.

The work page gives examples of my work, laid out in a four way grid its easy to navigate around. Clicking an image will enlarge it and give you information and bigger pictures of the work. Again not a lot of text, it's more image based.

This is an example of the page when you click on an image of my work. As you can see the image is enlarged and there is text about the project.

The contact page again is very simple. Giving links to my behind and pinterest, and giving the correct contact details for clients to get in contact.

OUGD502: Studio brief 2 - A Design Presence - Promotional Pack

As well as coming up with an identity for myself, the brief asked to produce an information pack which included a creative CV, a business card, promotional material, samples of work and any relevant material which would help promote myself.

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I mind mapped my ideas and what I wanted in the pack.

I then sketched out some ideas of how I wanted the information to be packaged. I wanted it to be small enough to carry around and not be a nuisance. Also with it being around the size of A5 it's easy to give out, hold and read.

I tested out some of my ideas using paper to see how it would feel in the hand and to get an understanding of the measurements etc.

I originally had a big fold out, which was going to hold all the bits of information, but after mocking it up I realised in the time I had it was going to be to hard to print.

As an alternative I decided to use two a5 booklets to hold everything instead. It was easier for me to print it and make it and saved a lot of time.

In my information pack I decided to have:

> CV

> Business card

> Work Samples

> Posters

> Info card

Each item slots into the A5 holders holding it all neatly together in the package.

I made a net and made it digitally on illustrator:

The size of the package is just slightly bigger than a5, allowing for everything else to fit into it perfectly. The net has a hook which holds the pack shut.

The inside holders have slits in to hold the appropriate material:

I then designed a creative CV including all the relevant information that I needed. It tried to make the CV interesting to read, with relevant icons and symbols to show what

As well as my CV I designed a small booklet which showcases some samples of my work:

Along with samples of my work I've added a couple of posters into the pack. I wanted whoever has the information pack to be able to take something away with them from it:

For my business card I designed a pattern of squares, which was the outline of my logo. At first I tried out a few different designs, for some I used my original logo.

I then decided on this design:

I also made a small card which is at the front of the pack explaining what it is:

After designing my pack I sent it off to be printed at hobs which was a success. Although I couldn't choose the stock, the one that was printed onto was fine and actually enhanced my work.

I took some photographs of my pack using the photography facilities to make my pack look a lot more professiona: