Sunday 18 November 2012

OUGD402 Presentation notes: What is Graphic Design for?

Editorial & Publishing

Editorial 

Categories:

Magazines, fashion, music, lifestyle, health and beauty, currents affairs, technology etc.

Something which exists across print & digital but works with image & text.

Trend based, template based.

Publishing

Individual

Graphic Design work with different types

Fictions, non-fictions, travel, biographies, manuals, children's books, education, training.

General publication:

Annual reports, catalogues, brochures, instructional, public sectors.

About understanding print & the process, craft element.

Retail & Promotion

Unified identity - pulls in a whole range of different areas.

Looking at scale - tags, wall space in shops, signs, billboards etc.

In stone graphics, whole range - environmental graphics.

Product & Packaging

Oppurtunity to play

Explore different formats

Products & ranges at different formats

Look at...

Packaging being the main reason why people buy things.

One fundamental of packaging - protection.

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