What is Graphic Design for?
The effective delivery of a message, idea or concept through the use of a visual image.
"It's only a job, but a good one" - 'Aboud Sodano'
Five key areas of what Graphic Design is for:
1. Info & Way Finding
2. Publishing & Editorial design
3. Branding & Identity
4. Product & Packaging
5. Retail & Promotion
How to categories...
Genres, Content, Audiences, Sectors, Functions and Format.
1. Info & Way Finding
Producing/ showing information which is visually interesting.
Complex info- reducing to something simple - simple effective delivery.
3. Branding & Identity
Perceives emotional corporate image as a whole
Difference between Logo and Identity:
Identity - Visual aspect
Logo - one piece, identifies a buisness
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