OUGD502: Studio brief 2 - Presentation

I had to present my identity in a presentation as well as talking about my personal and professional practice.

This is my identity, I want to come across as being friendly and productive.

I chose the logo as I feel it represents construction, development and pushing forward out of my comfort zone. I've given a primary logo and an alternative so it can be used across all media and different formats. the colours I thought best represented my personality. The red white and yellow are very warming and trustworthy where as the cooler colours, grey, green an teal show a more formal professional side. 

I designed my identity so that it was the size of a letter, something which can be handled and easily read. I wanted it to be something I could mail to clients and to studios to make people aware that I am about. Inside the envelope is two a5 holders which hold my business card, a cv, and some samples of my work. Just the right amount of information I need to get across. I made my pack really bold and colourful with out making it to tacky and unprofessional, so that it is memorable. I left just the logo on the front because I wanted it to be exciting for the person who is opening it, not sure whats going to be inside.

With my own personal work i'm developing into a style thats very colour based. I love integrating lots of colour into my design, I think it makes it stand out and be memorable. I like design that looks like its oozing with colour and looks juicy, something you want to pick up and feel. 

From this year I feel like I want to focus more on product and packaging and retail and promotion. I really want to start trying to use photography in my work, even if this means taking my own photographs.

Here are two examples of work that I like. I love the use of colours, the clean form, how professional it is and the photography which has been used in both. Somewhere that I'd like to take my work. Although I'm interested in product and packaging I don't want to focus on just this area and limit my capabilities.

I have improved my confidence over the PPP module, the fact that we've had to do presentations has pushed me out of my comfort zone and made me get over my nerves. With more confidence I find it easier to make sense when speaking to the class. I've also gained more awareness of networking and the benefits it holds. I think i'm starting to find more of a focus in my work, although I don't want to limit my skills, but i'm interested in product and packaging like I said. Also I understand the basics of a business and setting one up, maybe not for setting one up myself, but for when I'm working in a studio, I'll understand the type of business I'm working for. We were also taught about copyright and trademark issues, and has opened my eyes to this and made me more aware of uploading things onto the internet.

In 3rd year I would like to become more productive when it comes to looking for studios and talking to people. I feel my confidence when talking to other designers needs improving so I can talk to people and gain information. Also I would like to push my skills to the limits and try designing things that I may not have in the past for it being out of my skill range.